Happy 2023! 

​In the spirit of the new year, we've made a list of resolutions just for artists. This free, downloadable PDF is meant to inspire, not overwhelm - so pick a few that resonate with you and go for it!

We're here to help you reach your art-related resolutions with art and pottery classes throughout the year. We even have a special goal-setting workshop coming up with Maggie Kerrigan, aka, The Book Artist.

Here's to an artful new year!

In this segment of our Business of Art series, we discuss pricing. Pricing your art can be challenging. Many artists undervalue their work by asking too little or lose potential sales by overpricing their work. Hear artist and Artists Gallery manager Vinnie Bumatay explain four things to consider when pricing your artwork.

Like hearing about the business side of art? Check out our other articles!

How to Write an Artist Statement

How to Frame Your Art

Photographing Your Artwork

Business of Art Kickoff
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Whether you are submitting to exhibitions, creating an art portfolio, or selling your work online, photographing your work is a key part of the art making process. A great photograph not only shows off your talent, it helps viewers connect with you and your work in a matter of seconds. 

For our next installment of the Business of Art, we're sharing a few tips and tricks for photographing your art. You do not need professional equipment to take quality photos of your art, but you do need to follow a few best practices.

Here are a few excellent resources for photographing your art. We hope these guides will get your work into more shows, more galleries, and into the homes of more collectors!

Cafe - Photographing Artwork: Your Essential Guide for Jury Ready Images

Will Kemp - 9 Common Mistakes when Photographing your Artwork with an iPhone

Art Prof - How to Photograph your 2D and 3D Art

We are so excited to kickoff a new blog series about the business side of art! To start things off, we have created a free, downloadable checklist to help artists during the exhibition application process. We have many topics to follow - everything from preparing your art like a pro to marketing and selling your art.

​Below is an Art Exhibition Checklist. It is available for you to download. Just click on the button below the image that says, "download PDF."

Every month, we will tackle a new topic and announce it through our newsletter.  So, if you aren't already subscribed, please do so! ​

Georgia O’Keefe on writing versus painting…
“It is easier for me to paint it than to write about it, and I would so much rather people would look at it than read about it. I see no reason for painting anything that can be put into any other form as well.” - Georgia O'Keefe

O’Keefe has a point! Why write about it when you can see it? Well, there are few reasons. 

An artist statement is part of the business side of your creative practice. Artists need to write statements for a variety of reasons.
Professional website
Gallery submissions
Communications with curators
Exhibition submissions
Grant applications
Public art submissions
Art teaching positions
Art school applications
Residency applications
Press releases
Blog/podcast interviews
Communication with buyers & collectors

What is an artist statement?
An artist statement is a brief introduction to your art work and process. It can describe your work as a whole, or it may describe a specific project or individual works. An artist statement provides clarity on who you are as an artist, why you do what you do, and what makes your work unique - and authentic to you. It is a way to tell your story to help you reach your goals, whether your goal is getting into a gallery, securing a grant, or selling your work.

Types of Artists Statements
There are three main writing assignments for artists: a bio, a general artist statement, and a project-specific artist statement.

Bio
Your bio is a comprehensive overview of your work, education, process, and history of exhibitions, awards, residencies, etc. It is essentially a paragraph version of your resume. This will live on your website along with your CV (list of professional accomplishments). Bios are often written in the 3rd person and may be up to a full page in length.

General Artist Statement
A general artist statement is a holistic overview of your work and process, themes and imagery, and the motivation behind your work. They do not include the details of your bio, such as your art education, awards, etc. An artist statement is written in the first person and acts as a direct line of communication between the artist and the audience.

“I have always lived by the sea and many of its shores. The energy, passion, and ever-changing beauty of the ocean inspire my seascapes. My concern for the sand dunes, marine life, and their fragile environment is evident in many of my paintings. I hope that my work will inspire preservation so that their beauty will be seen by generations to come.” - Constance Fahey, founding member of The Artists Gallery

Project-Specific Statement
A project-specific statement is shorter (perhaps one paragraph) and is specific to a body of work or an individual work. These can be used as project descriptions on your website or may accompany a gallery or exhibition submission.

"Swallows are spiritual birds associated with renewed life and new beginnings. After the past two years of battling a pandemic, it's time to hit the refresh button, take a leap of faith, free oneself to think new thoughts, make new memories and allow positivity to blossom again." - Virginia Hughes, exhibiting artist in Going Rogue

What makes a good artist statement?
A good artist statement strikes a balance between personal and professional. It is an invitation to your intended audience, not a lecture or a dissertation. In other words, it is warm and inviting, adding just the right amount of intrigue: no need for academic jargon or lofty ideals.

Now, let’s take a second look at Georgia O’Keefe. Despite her preference for painting, I think we can see the value of her artist statement on Jimson Weed/White Flower No.1. which sold for 44 million in 2014.

"When you take a flower in your hand and really look at it, it’s your world for the moment. I want to give that world to someone else. Nobody really sees a flower, really – it is so small – we haven’t time, and to see takes time. So I said to myself, I’ll paint what I see, what the flower is to me, but I’ll paint it big and they will be surprised into taking time to look at it." - Georgia O'Keefe, 1932
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Now, it's your turn.
An artist statement is your chance to tell your story in your own words. Not everyone will like your work - that’s just the reality of being an artist - but understanding the story behind your work will help people appreciate and connect to your work on a deeper level. A well-written artist statement may be the clincher behind your work being accepted into a show or the reason someone goes from being a viewer to a collector of your work.