In this segment of our Business of Art series, we discuss pricing. Pricing your art can be challenging. Many artists undervalue their work by asking too little or lose potential sales by overpricing their work. Hear artist and Artists Gallery manager Vinnie Bumatay explain four things to consider when pricing your artwork.

Like hearing about the business side of art? Check out our other articles!

How to Write an Artist Statement

How to Frame Your Art

Photographing Your Artwork

Business of Art Kickoff
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Have you heard about a new annual exhibition coming to the Art Center this November? Aware is a community-based project that brings history, cultural diversity and community together through art. The idea is to bring awareness to a topic that affects our community but may not have the attention it deserves.

This year Aware '22 is being led by artist Maggie Kerrigan, who says about the project, "We're not trying to tell someone else's story. What we're trying to do is to bring people to the story."

In the video below, Maggie explains the inspiration behind this project and what to expect from Aware '22.

From a miniature ceramic tea party to an exploratory galaxy, our October exhibition has us all Going to Extremes. You never know how artists are going to interpret a theme and that's what's so fun about seeing an exhibition in person.

​From very big...

To very small...

Going to Extremes, has it all.

Here are some highlights from the opening reception curtesy of Susan Werby.

Going to Extremes is on view October 1-30. It concludes with an Artist Talk on Sunday, October 30 from 3:00-4:00. The exhibition and artist talk are free and open to the public.

​Photos by Susan Werby and Chris Tolton.

Framing can be an Achilles heel for an artist. They spend hours, weeks, months, years perfecting their art practice, but few know the art of framing. Who can blame them? Most of their energy is spent on making the art, followed by - or in conjunction with -  applying to shows, collecting likes on social media, updating their website, participating in art fairs: there is no shortage of things to do! Once they get the good news that their work has been accepted into a gallery or a collector wants to buy a piece of their work, they must ensure the art is protected and properly framed. 

If you're an artist who just completed a piece, you may be asking yourself: How do I frame this masterpiece?! 

There are many options. Too many. And such a range in cost. From DIY efforts to affordable options from big box craft stores to specialty art stores to professional framers, what is an artist to do? 

Here are a few resources to help you on your framing journey. 

For an interesting look at the history of framing in museums, check out this article on the Guggenheim, What's in a Frame?

Curious about working with a framer? Here are 10 questions between an artist and her framer.

Want to learn more about framing on a budget? Hear the folks over at Art Prof discuss the ins and outs of framing on their popular YouTube channel.

We also think it's important to point out a way to get around the whole framing debacle. If you are a painter who works on canvas, consider making your work gallery wrapped. Gallery wrapped means using a canvas that is stapled on the back only and finishing off your work by painting the edges of your canvas neatly. It gives your art a modern look, saves you money, and takes the hassle out of framing. This won't work for everyone or every medium, but it can be a great alternative.

Written by Jaimie Kelley Choi

Our Body of Work exhibition features artwork inspired by the human form: its beauty, its suggestions, and of course, its imperfections. Some work is alluring, some brutal, and some doused with humor, but all deal with the human figure. 

Photos by Chris Tolton and Jaimie Kelley Choi.
Written by Jaimie Kelley Choi.